New pricing, a clearer workflow builder, and consistent terminology

Clear plans, a predictable workflow builder, and language that means the same thing everywhere you read it — from the first pricing page you see to the workflow you build inside GoHighLevel. The groundwork for everything that follows.

What's new

New pricing

• Pro is now $25/month and Max is $250/month, with limits expressed per messaging app so you can see exactly what each plan gives you.

A clearer workflow builder

• The workflow builder and onboarding flow were reworked to make connecting a messaging app and routing messages more obvious, step by step.
• Plan-limit messages now tell you exactly which limit you hit and what to do next.

Consistent terminology

• We standardised the words used across the product — messaging app, active connections, connected apps — so the pricing page, onboarding, workflows, and FAQ all describe the same thing the same way.

Polish that landed alongside

• Better SMS and WhatsApp charts on the dashboard.
• Smoother navigation transitions and a cleaner WhatsApp QR layout.